In: Management
Corporate Alliances
What other organization is your perfect match? How can you form the right alliance to benefit your company? Applying the same strategies you'd use for private networking, build a network of alliances to form links with other organizations for your mutual benefit.
Summaries
Strategic Procurement
Organizing Suppliers and Supply Chains for Competitive Advantage
Kogan Page, 2010
Key Account Management and Planning
The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Free Press, 2001
The Spider's Strategy
Creating Networks to Avert Crisis, Create Change, and Really Get Ahead
FT Press, 2008
Cause Marketing
Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs and Events
Kaplan Publishing, 2002
