Corporate Blogging

Don't ignore the powerful potential that a blog can offer. This valuable extension of your PR, marketing and social media strategy can help you create a corporate narrative and build a deeper connection with your customer while promoting your offerings. Learn how to create engaging blog content that your customers will value.

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Summaries

For Easy and Effective Results

Robert Bullard

Perfect Text, 2015

7
WordPress.com and the Future of Work

Scott Berkun

Jossey-Bass, 2013

7
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More

Kipp Bodnar and Jeffrey L. Cohen

Wiley, 2012

7
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Ann Handley and C.C. Chapman

Wiley, 2010

8
Get Found Using Google, Social Media, and Blogs

Brian Halligan and Dharmesh Shah

Wiley, 2009

7
Building Your Blog for Personal and Business Success One Post at a Time

Mark W. Schaefer and Stanford A. Smith

McGraw-Hill, 2013

7
How to Effectively Grow Your Business Network Using On-line and Off-line Methods

Dave Delaney

QUE Publishing, 2013

6
Learning How to Build, Write, and Run a Successful Blog

Charlie White and John Biggs

Focal Press, 2011

7
How Blogs are Changing the Way Businesses Talk with Customers

Robert Scoble and Shel Israel

Wiley, 2006

9
How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly

David Meerman Scott

Wiley, 2007

6