In: Corporate Communication

Corporate Blogging

Don't ignore the powerful potential that a blog can offer. This valuable extension of your PR, marketing and social media strategy can help you create a corporate narrative and build a deeper connection with your customer while promoting your offerings. Learn how to create engaging blog content that your customers will value.

Related Channels

Marketing Strategy
Public Relations
Communication

Summaries

7 Book

The Year Without Pants
WordPress.com and the Future of Work
Scott Berkun
Jossey-Bass, 2013
7 Book

The B2B Social Media Book
Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Kipp Bodnar and Jeffrey L. Cohen
Wiley, 2012
8 Book

Content Rules
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Ann Handley and C.C. Chapman
Wiley, 2010
7 Book

Business Writing Tips
For Easy and Effective Results
Robert Bullard
Perfect Text, 2015
9 Book

Naked Conversations
How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble and Shel Israel
Wiley, 2006
7 Book

Inbound Marketing
Get Found Using Google, Social Media, and Blogs
Brian Halligan and Dharmesh Shah
Wiley, 2009
6 Book

The New Rules of Marketing & PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
David Meerman Scott
Wiley, 2007
7 Book

Born to Blog
Building Your Blog for Personal and Business Success One Post at a Time
Mark W. Schaefer and Stanford A. Smith
McGraw-Hill, 2013
7 Book

Bloggers Boot Camp
Learning How to Build, Write, and Run a Successful Blog
Charlie White and John Biggs
Focal Press, 2011
6 Book

New Business Networking
How to Effectively Grow Your Business Network Using On-line and Off-line Methods
Dave Delaney
QUE Publishing, 2013