Corporate Vision & Mission

Corporate executives and entrepreneurs have a clear vision about their companies and their purpose. Yet reality challenges this vision, so leaders must continuously adjust it. Having a vision is crucial to mastering your mission with courage and commitment.


A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek et al.

Portfolio, 2017

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Create the Vision. Implement the Plan. Get the Job Done.

Tom Gorman

Adams Media , 2007

Leading the Corporate Vision

Shan Rajegopal et al.

Palgrave Macmillan, 2007

With BCG’s Mickey McManus

Mickey McManus

Boston Consulting Group, 2018

The Dream, The Vision, The Mission Achieved

Leslie L. Kossoff

Davies-Black, 1999


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