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In: Marketing

Customer Experience

Improve customer relationships by enhancing every stage of the customer journey to maximize speed, convenience and pleasure. Powerful customer experience produces loyalty and repeat business.

Summaries

7 Book

Sprinkles

Creating Awesome Experiences Through Innovative Service
Chip R. Bell
Greenleaf Book Group, 2015
8 Book

Customer-Driven Transformation

How Being Design-led Helps Companies Get the Right Services to Market
Joe Heapy et al.
Kogan Page, 2018
8 Book

Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
7 Book

The Power of Customer Experience

How to Use Customer-centricity to Drive Sales and Profitability
Martin Newman
Kogan Page, 2021
9 Book

Dare to Serve

How to Drive Superior Results by Serving Others
Cheryl Bachelder
Berrett-Koehler, 2015
8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
8 Book

The Guaranteed Customer Experience

How to Win Customers by Keeping Your Promises
Jeff Toister
Jeff Toister, 2021
9 Book

The Customer-Driven Culture: A Microsoft Story

Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
Travis Lowdermilk and Monty Hammontree
O'Reilly, 2020
7 Book

Customer Experience Excellence

Six Strategies to Deliver Exceptional Growth in 90 Days
David Conway and Tim Knight
Kogan Page, 2021
7 Book

Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement
Colleen Fahey et al.
Rowman & Littlefield Publishing Group, Inc., 2023
8 Book
David Avrin
Career Press, 2019
7 Book

Customer What?

The honest and practical guide to customer experience
Ian Golding
Ian Golding, 2018