In: Marketing, Marketing
Customer Relationship Management
Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
Summaries
How Much of Your Audience Is Fake?
Marketers Thought the Web Would Allow Perfectly Targeted Ads. Hasn't Worked Out that Way.
Bloomberg Business, 2015
The Best Service is No Service
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Jossey-Bass, 2008
Innovating Analytics
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Wiley, 2013
