Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

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Summaries

Roger Premo et al.

Boston Consulting Group, 2019

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How to Transform Your Marketing Organization

Adele Sweetwood

Harvard Business Review Press, 2016

R 8

Olaf Rehse et al.

Boston Consulting Group, 2016

8

Adele Sweetwood

Change This, 2016

7

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8

Samuel Scott

TechCrunch, 2016

8
How to Embrace Complaints and Keep Your Customers

Jay Baer

Portfolio, 2016

8
Marketers Thought the Web Would Allow Perfectly Targeted Ads. Hasn't Worked Out that Way.

Ben Elgin et al.

Bloomberg Business, 2015

8
The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7