Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

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Summaries

Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7
How to Embrace Complaints and Keep Your Customers

Jay Baer

Portfolio, 2016

8
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Larry Freed

Wiley, 2013

7

Kristin Anderson and Carol Kerr

McGraw-Hill, 2002

9
A Strategic Framework

Don Peppers and Martha Rogers

Wiley, 2004

8

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8
It´s All About How You Make Them Feel

James G. Barnes

McGraw-Hill, 2000

7
A Guide to Customer Relationship Management

Bryan Bergeron

Wiley, 2002

8

Samuel Scott

TechCrunch, 2016

8