In: Marketing, Marketing

Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

Summaries

7 Book

Digital Marketing Analytics
Making Sense of Consumer Data in a Digital World
Chuck Hemann and Ken Burbary
QUE Publishing, 2013
7 Book

Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Joey Coleman
Portfolio, 2018
9 Book

Customer Relationship Management
Kristin Anderson and Carol Kerr
McGraw-Hill, 2002
7 Book

Secrets of Customer Relationship Management
It´s All About How You Make Them Feel
James G. Barnes
McGraw-Hill, 2000
8 Book

Managing Customer Relationships
A Strategic Framework
Don Peppers and Martha Rogers
Wiley, 2004
7 Book

When Digital Becomes Human
The Transformation of Customer Relationships
Steven Van Belleghem
Kogan Page, 2015
8 Book

Customers as Partners
Building Relationships That Last
Chip R. Bell
Berrett-Koehler, 1996
9 Video

The Customer Playbook
Peter Fader and Sarah Toms
Talks at Google, 2019
6 Book

Measuring Customer Satisfaction and Loyalty
Survey Design, Use, and Statistical Analysis Methods
Bob E. Hayes
Quality Press, 2008
8 Book

Essentials of CRM
A Guide to Customer Relationship Management
Bryan Bergeron
Wiley, 2002
7 Book

The Best Service is No Service
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price and David Jaffe
Jossey-Bass, 2008
7 Book

Performance Driven CRM
How to Make Your Customer Relationship Management Vision a Reality
Stanley A. Brown and Moosha Gulyez
Wiley, 2002