Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

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Summaries

Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

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Kristin Anderson and Carol Kerr

McGraw-Hill, 2002

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The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7
How to Embrace Complaints and Keep Your Customers

Jay Baer

Portfolio, 2016

8
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Larry Freed

Wiley, 2013

7
The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

Wiley, 2010

7
Winners and Losers in the Battle for Buyer Preference

Claes Fornell

Palgrave Macmillan, 2007

8
It´s All About How You Make Them Feel

James G. Barnes

McGraw-Hill, 2000

7
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price and David Jaffe

Jossey-Bass, 2008

7
A Strategic Framework

Don Peppers and Martha Rogers

Wiley, 2004

8