In: Marketing, Marketing
Customer Relationship Management
Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
Summaries
Managing Customers as Investments
The Strategic Value of Customers in the Long Run
Wharton School Publishing, 2005
The Best Service is No Service
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Jossey-Bass, 2008