Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.


Summaries

Successful Strategies for the Age of the Customer

Regis McKenna

Perseus Books, 2006

7
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price and David Jaffe

Jossey-Bass, 2008

7
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7
Your Online Strategy Is Your Business Strategy

Vanessa Fox

Wiley, 2010

7
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Larry Freed

Wiley, 2013

7

Andrew E. Goodman

McGraw-Hill, 2005

6
Survey Design, Use, and Statistical Analysis Methods

Bob E. Hayes

Quality Press, 2008

6
Understand Your Customer's Buying Process and Maximize Your Sales

Kevin Davis

AMACOM, 2011

7
The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

Wiley, 2010

7