Successful Strategies for the Age of the Customer
Regis McKenna
Perseus Books, 2006
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price and David Jaffe
Jossey-Bass, 2008
Making Sense of Consumer Data in a Digital World
Chuck Hemann and Ken Burbary
QUE Publishing, 2013
The Transformation of Customer Relationships
Steven Van Belleghem
Kogan Page, 2015
Your Online Strategy Is Your Business Strategy
Vanessa Fox
Wiley, 2010
Book
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Larry Freed
Wiley, 2013
Andrew E. Goodman
McGraw-Hill, 2005
Survey Design, Use, and Statistical Analysis Methods
Bob E. Hayes
Quality Press, 2008
Understand Your Customer's Buying Process and Maximize Your Sales
Kevin Davis
AMACOM, 2011
The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
Wiley, 2010
