Customer Research

Listen to your customers and they will tell you how to sell to them.

Summaries

Martin Reeves et al.

Boston Consulting Group, 2015

8
Delivering a Branded Customer Experience People Love

Shaun Smith and Andy Milligan

Kogan Page, 2015

7
The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Larry Freed

Wiley, 2013

7
New Rules for Winning in a Time-Starved, Always-Connected Economy

Adrian C. Ott

HarperBusiness, 2010

8
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

Philip Graves

Nicholas Brealey Publishing, 2010

7

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