Direct Marketing

The hotline to your customers.


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Summaries

Henry Leon et al.

Boston Consulting Group, 2020

8
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson

Houghton Mifflin, 2007

8

Katherine Kim

Sprout Social, 2019

7
Whilst other channels are continuing to deliver diminishing returns, there's a new medium for marketers to utilize to reach their customers: Chatbots.

Matthew Barby

Matthew Barby, 2020

9
Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

William (Skip) Miller

HarperCollins Leadership, 2020

8
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Jeb Blount

Wiley, 2015

8
Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results

Mark Hunter

AMACOM, 2016

7
Your Online Strategy Is Your Business Strategy

Vanessa Fox

Wiley, 2010

7
How to Win Customers in a Digital Age

Grant Leboff

Kogan Page, 2014

8
The Secrets to Building an Age Friendly Business

Dick Stroud and Kim Walker

Palgrave Macmillan, 2013

8