Gender Marketing

How to sell to the right men, women or people in general.

Summaries

Marketing to Women in the Post-Recession World

Bonnie Ulman and Sal Kibler

Paramount, 2013

7
The Global Marketplace Turns Female Friendly

Paco Underhill

Simon & Schuster, 2010

7
How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Marti Barletta

Kaplan Publishing, 2007

8
"...and why they buy..."

Michael Solomon

FT Press, 2008

8
Marketing to Men

Mark Tungate

Kogan Page, 2008

7

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