In: Marketing

Gender Marketing

How to sell to the right men, women or people in general.

Summaries

9 Article

Marketing Beyond the Gender Binary

Marketers must rethink gender to win the next generations of consumers.
Nick Monroe and Dipanjan Chatterjee
MIT Sloan Management Review, 2020
8 Report

The New Face of Wealth and Legacy

How Women Are Redefining Wealth, Giving and Legacy Planning
Economist Intelligence Unite
EIU, 2018
7 Book

What Women Want

The Global Marketplace Turns Female Friendly
Paco Underhill
Simon & Schuster, 2010
9 Book

Just Ask a Woman

Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
Wiley, 2003
7 Book

Hustle

Marketing to Women in the Post-Recession World
Bonnie Ulman and Sal Kibler
Paramount Market Publishing, 2013
6 Book

The 85% Niche

The Power of Women of All Colors – Latina, Black, and Asian
Miriam Muléy
Paramount Market Publishing, 2009
8 Book

PrimeTime Women

How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Marti Barletta
Kaplan Publishing, 2007
8 Book

The Truth About What Customers Want

"...and why they buy..."
Michael Solomon
FT Press, 2008
9 Book

Trillion-Dollar Moms

Marketing to a New Generation of Mothers
Bonnie W. Ulman and Maria T. Bailey
Kaplan Publishing, 2005
8 Book

Boom

Marketing to the Ultimate Power Consumer - the Baby-Boomer Woman
Mary Brown and Carol Orsborn
AMACOM, 2006