How to sell to the right men, women or people in general.
Marketing Beyond the Gender Binary
Marketers must rethink gender to win the next generations of consumers.
MIT Sloan Management Review, 2020
The New Face of Wealth and Legacy
How Women Are Redefining Wealth, Giving and Legacy Planning
Just Ask a Woman
Cracking the Code of What Women Want and How They Buy
Marketing to Women in the Post-Recession World
Paramount Market Publishing, 2013
The 85% Niche
The Power of Women of All Colors – Latina, Black, and Asian
Paramount Market Publishing, 2009
How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Kaplan Publishing, 2007
Marketing to a New Generation of Mothers
Kaplan Publishing, 2005
The Truth About What Customers Want
"...and why they buy..."
FT Press, 2008
Marketing to the Ultimate Power Consumer - the Baby-Boomer Woman
How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women