Summaries
Marketing Beyond the Gender Binary
Marketers must rethink gender to win the next generations of consumers.
MIT Sloan Management Review, 2020
The New Face of Wealth and Legacy
How Women Are Redefining Wealth, Giving and Legacy Planning
EIU, 2018
The 85% Niche
The Power of Women of All Colors – Latina, Black, and Asian
Paramount Market Publishing, 2009
PrimeTime Women
How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Kaplan Publishing, 2007
The Power of the Purse
How Smart Businesses Are Adapting to the World's Most Important Consumers — Women
FT Prentice Hall, 2005
Don't Think Pink
What Really Makes Women Buy — And How to Increase Your Share of This Crucial Market
AMACOM, 2004