Gender Marketing

How to sell to the right men, women or people in general.


Summaries

Marketers must rethink gender to win the next generations of consumers.

Nick Monroe and Dipanjan Chatterjee

MIT Sloan Management Review, 2020

9
How Women Are Redefining Wealth, Giving and Legacy Planning

Economist Intelligence Unite

EIU, 2018

8
Don't Let Gender Discrimination Blind You to Growing Female Influence in Business and Consumer Trends

Krypton Times Sharing

36Kr, 2017

7
The Global Marketplace Turns Female Friendly

Paco Underhill

Simon & Schuster, 2010

7
Marketing to Women in the Post-Recession World

Bonnie Ulman and Sal Kibler

Paramount, 2013

7
Cracking the Code of What Women Want and How They Buy

Mary Lou Quinlan

Wiley, 2003

9
The Power of Women of All Colors – Latina, Black, and Asian

Miriam Muléy

Paramount, 2009

6
How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Marti Barletta

Kaplan Publishing, 2007

8
"...and why they buy..."

Michael Solomon

FT Press, 2008

8