Gender Marketing

How to sell to the right men, women or people in general.


Summaries

The Global Marketplace Turns Female Friendly

Paco Underhill

Simon & Schuster, 2010

7
Marketing to Women in the Post-Recession World

Bonnie Ulman and Sal Kibler

Paramount, 2013

7
Cracking the Code of What Women Want and How They Buy

Mary Lou Quinlan

Wiley, 2003

9
The Power of Women of All Colors – Latina, Black, and Asian

Miriam Muléy

Paramount, 2009

6
How to Win the Hearts, Minds, and Business of Boomer Big Spenders

Marti Barletta

Kaplan Publishing, 2007

8
"...and why they buy..."

Michael Solomon

FT Press, 2008

8
Marketing to a New Generation of Mothers

Bonnie W. Ulman and Maria T. Bailey

Kaplan Publishing, 2005

9
Marketing to Men

Mark Tungate

Kogan Page, 2008

7
The Eight Truths of Marketing to Women

Lys Marigold and Faith Popcorn

Hyperion, 2000

8