Google

Google is the world’s most visited website and most valuable brand. Beginning its life as a mere search engine, the company has grown into an IT conglomerate that dominates every available online space. Founded in 1998, the company has blossomed into a tech pioneer in research and development, innovation, and mergers and acquisitions. As it has grown increasingly pervasive, Google has faced a backlash regarding issues such as privacy concerns, tax avoidance, antitrust, censorship and search neutrality. It’s now difficult to imagine a world without Google and its products. So what makes this technological giant tick?

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Summaries

The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

R 8
How Google used artificial intelligence to transform Google Translate, one of its more popular services – and how machine learning is poised to reinvent computing itself.

Gideon Lewis-Kraus

The New York Times Magazine, 2016

9

Eric Schmidt and Jonathan Rosenberg

Grand Central, 2014

8
Inside the Search Giant's Effort to Get More Diverse - and to Change the Way We All See the World.

Ellen McGirt

Fortune, 2017

9
The tech giant is transforming public education with low-cost laptops and free apps. But schools may be giving Google more than they are getting.

Natasha Singer

The New York Times, 2017

8
Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock

Twelve, 2015

R 8
Alphabet’s CFO Ruth Porat wants to bring focus to Mountain View. Can the moonshot factory adapt?

Max Chafkin and Mark Bergen

Bloomberg Businessweek , 2016

7

Samuel Scott

TechCrunch, 2016

8

Justin Choi

TechCrunch, 2016

7