Google is the world’s most visited website and most valuable brand. Beginning its life as a mere search engine, the company has grown into an IT conglomerate that dominates every available online space. Founded in 1998, the company has blossomed into a tech pioneer in research and development, innovation, and mergers and acquisitions. As it has grown increasingly pervasive, Google has faced a backlash regarding issues such as privacy concerns, tax avoidance, antitrust, censorship and search neutrality. It’s now difficult to imagine a world without Google and its products. So what makes this technological giant tick?

Related Channels


Eric Schmidt and Jonathan Rosenberg

Grand Central, 2014

Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock

Twelve, 2015

R 8
The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

R 8
New Research Reveals Surprising Truths About Why Some Work Groups Thrive and Others Falter.

Charles Duhigg

The New York Times Magazine, 2016


Samuel Scott

TechCrunch, 2016

How Google used artificial intelligence to transform Google Translate, one of its more popular services – and how machine learning is poised to reinvent computing itself.

Gideon Lewis-Kraus

The New York Times Magazine, 2016


Jeff Jarvis

HarperBusiness, 2009

The End of the World As We Know It

Ken Auletta

Penguin Group (USA), 2010

How Google Thinks, Works, and Shapes Our Lives

Steven Levy

Simon & Schuster, 2011