Google

Google is the world’s most visited website and most valuable brand. Beginning its life as a mere search engine, the company has grown into an IT conglomerate that dominates every available online space. Founded in 1998, the company has blossomed into a tech pioneer in research and development, innovation, and mergers and acquisitions. As it has grown increasingly pervasive, Google has faced a backlash regarding issues such as privacy concerns, tax avoidance, antitrust, censorship and search neutrality. It’s now difficult to imagine a world without Google and its products. So what makes this technological giant tick?
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Summaries

The Leadership Playbook of Silicon Valley's Bill Campbell

Eric Schmidt et al.

HarperBusiness, 2019

R 8

Eric Schmidt and Jonathan Rosenberg

Grand Central, 2014

8
The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

R 8
Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock

Twelve, 2015

R 8
New Research Reveals Surprising Truths About Why Some Work Groups Thrive and Others Falter.

Charles Duhigg

The New York Times Magazine, 2016

8
How Google used artificial intelligence to transform Google Translate, one of its more popular services – and how machine learning is poised to reinvent computing itself.

Gideon Lewis-Kraus

The New York Times Magazine, 2016

9

Samuel Scott

TechCrunch, 2016

8
Google as a Fortune Teller

Shoshana Zuboff

Frankfurter Allgemeine Zeitung, 2016

8
The tech giant is transforming public education with low-cost laptops and free apps. But schools may be giving Google more than they are getting.

Natasha Singer

The New York Times, 2017

8