Google

Google is the world’s most visited website and most valuable brand. Beginning its life as a mere search engine, the company has grown into an IT conglomerate that dominates every available online space. Founded in 1998, the company has blossomed into a tech pioneer in research and development, innovation, and mergers and acquisitions. As it has grown increasingly pervasive, Google has faced a backlash regarding issues such as privacy concerns, tax avoidance, antitrust, censorship and search neutrality. It’s now difficult to imagine a world without Google and its products. So what makes this technological giant tick?

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Summaries

Eric Schmidt and Jonathan Rosenberg

Grand Central, 2014

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Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock

Twelve, 2015

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The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

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New Research Reveals Surprising Truths About Why Some Work Groups Thrive and Others Falter.

Charles Duhigg

The New York Times Magazine, 2016

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Samuel Scott

TechCrunch, 2016

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How Google used artificial intelligence to transform Google Translate, one of its more popular services – and how machine learning is poised to reinvent computing itself.

Gideon Lewis-Kraus

The New York Times Magazine, 2016

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Jeff Jarvis

HarperBusiness, 2009

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The End of the World As We Know It

Ken Auletta

Penguin Group (USA), 2010

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How Google Thinks, Works, and Shapes Our Lives

Steven Levy

Simon & Schuster, 2011

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