Google

Google is the world’s most visited website and most valuable brand. Beginning its life as a mere search engine, the company has grown into a massive IT conglomerate. Founded in 1998, the company is a tech pioneer in research and development, innovation, and mergers and acquisitions. As it has grown even more pervasive, Google has faced a backlash on such issues as privacy, tax avoidance, antitrust, censorship and search neutrality. It’s now difficult to imagine a world without Google and its products. So what makes this technological giant tick?


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Summaries

The Leadership Playbook of Silicon Valley's Bill Campbell

Eric Schmidt et al.

HarperBusiness, 2019

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Eric Schmidt and Jonathan Rosenberg

Grand Central, 2014

8
Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock

Twelve, 2015

R 8
The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

R 8
New Research Reveals Surprising Truths About Why Some Work Groups Thrive and Others Falter.

Charles Duhigg

The New York Times Magazine, 2016

8
Apple, Google, Microsoft and the Battle for the Internet

Charles Arthur

Kogan Page, 2012

8
How Google used artificial intelligence to transform Google Translate, one of its more popular services – and how machine learning is poised to reinvent computing itself.

Gideon Lewis-Kraus

The New York Times Magazine, 2016

9

Samuel Scott

TechCrunch, 2016

8
Amazon / Apple / Facebook / Google

Scott Galloway

DLD Conferences, 2016

8
Google as a Fortune Teller

Shoshana Zuboff

Frankfurter Allgemeine Zeitung, 2016

8