Google

Google is the world’s most visited website and most valuable brand. Beginning its life as a mere search engine, the company has grown into a massive IT conglomerate. Founded in 1998, the company is a tech pioneer in research and development, innovation, and mergers and acquisitions. As it has grown even more pervasive, Google has faced a backlash on such issues as privacy, tax avoidance, antitrust, censorship and search neutrality. It’s now difficult to imagine a world without Google and its products. So what makes this technological giant tick?


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Summaries

The Leadership Playbook of Silicon Valley's Bill Campbell

Eric Schmidt et al.

HarperBusiness, 2019

R 8
The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

Portfolio, 2017

R 8

Eric Schmidt and Jonathan Rosenberg

Grand Central, 2014

8
Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock

Twelve, 2015

R 8
Amazon / Apple / Facebook / Google

Scott Galloway

DLD Conferences, 2016

8
How Google Thinks, Works, and Shapes Our Lives

Steven Levy

Simon & Schuster, 2011

7
The End of the World As We Know It

Ken Auletta

Penguin Group (USA), 2010

8

Jeff Jarvis

HarperBusiness, 2009

7

Kevin Allocca

TED, 2011

8

Margaret Gould Stewart

TED, 2010

7