Google is the world’s most visited website and most valuable brand. Beginning its life as a mere search engine, the company has grown into a massive IT conglomerate. Founded in 1998, the company is a tech pioneer in research and development, innovation, and mergers and acquisitions. As it has grown even more pervasive, Google has faced a backlash on such issues as privacy, tax avoidance, antitrust, censorship and search neutrality. It’s now difficult to imagine a world without Google and its products. So what makes this technological giant tick?