Internal Marketing

Effective corporate communication can help build unity and purpose in your workforce.

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Summaries

Emma Bridger

Kogan Page, 2014

7
How to Build Employee Engagement and Performance

David Cowan

Kogan Page, 2014

8
How Great Leaders Build Abundant Organizations that Win

Dave Ulrich and Wendy Ulrich

McGraw-Hill, 2010

8
The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

Wiley, 2010

7
How to Measure Marketing Effectiveness

Malcolm McDonald and Peter Mouncey

Kogan Page, 2009

7
How Great Leaders Get Organizations to Achieve the Extraordinary

Joel Kurtzman

Jossey-Bass, 2010

7
Bringing the World Wide Web To Its Full Potential

Dieter Fensel et al.

MIT Press, 2003

6

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