Jack Trout

Marketing wisdom from one of the world's foremost marketing strategists.
In: All channels 

Summaries

Al Ries and Jack Trout

Profile Books, 1994

8
Capturing Mindshare, Conquering Markets

Jack Trout

McGraw-Hill, 2004

8
Marketing in an Era of Competition, Change, and Crisis

Jack Trout and Steve Rivkin

McGraw-Hill, 2009

6
The Antidote for Today's Marketing Mess

Jack Trout

Wiley, 2008

8

Al Ries and Jack Trout

McGraw-Hill, 1986

8
A Fable of How a CEO Learned to be a Marketing Genius

Jack Trout

Wiley, 2003

5

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