Key Account Management

How to handle your key customers.

Summaries

The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

Noel Capon

Free Press, 2001

8
54 Things Every Advertising & Marketing Professional Should Know

Robert Solomon

Kaplan Publishing, 2008

6
Maximize Relationships, Create Strategic Partnerships, Increase Sales

Stephan Schiffman

Adams Media , 2006

7
Tools, Techniques and Practical Solutions

Terry R. Bacon, Ph.D.

AMACOM, 1999

8
A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

Kogan Page, 2004

6

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