Market Research

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Summaries

How to Uncover Compelling Insights

Steve Portigal

Rosenfeld Media LLC, 2013

7
A Practical Guide to Designing Better Products and Services

Stephanie Marsh

Kogan Page, 2018

8

Martin Reeves et al.

Boston Consulting Group, 2015

8
Delivering a Branded Customer Experience People Love

Shaun Smith and Andy Milligan

Kogan Page, 2015

7
The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7
What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Jennifer Dale and Susan Abbott

Paramount, 2014

7
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Larry Freed

Wiley, 2013

7

Malcolm Gladwell

TED, 2006

9
New Rules for Winning in a Time-Starved, Always-Connected Economy

Adrian C. Ott

HarperBusiness, 2010

8