In: Marketing

Market Research

Related Channels

Innovation
Product Development

Summaries

9 Book

Small Data
The Tiny Clues That Uncover Huge Trends
Martin Lindstrom
St. Martin’s Press, 2017
8 Book

User Research
A Practical Guide to Designing Better Products and Services
Stephanie Marsh
Kogan Page, 2018
7 Book

Interviewing Users
How to Uncover Compelling Insights
Steve Portigal
Rosenfeld Media LLC, 2013
8 Video

There Are Basically No Starbucks on This Continent. Here’s What Went Wrong.
CNBC
CNBC, 2018
8 Article

The Self-Tuning Enterprise
Martin Reeves et al.
Boston Consulting Group, 2015
7 Book

On Purpose
Delivering a Branded Customer Experience People Love
Shaun Smith and Andy Milligan
Kogan Page, 2015
7 Book

When Digital Becomes Human
The Transformation of Customer Relationships
Steven Van Belleghem
Kogan Page, 2015
7 Book

Qual-Online: The Essential Guide
What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web
Jennifer Dale and Susan Abbott
Paramount Market Publishing, 2014
7 Book

Innovating Analytics
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Larry Freed
Wiley, 2013
8 Book

The 24-Hour Customer
New Rules for Winning in a Time-Starved, Always-Connected Economy
Adrian C. Ott
HarperBusiness, 2010