Market Research
In:
Marketing
CNBC
CNBC, 2018
Creating Breakthrough Products
Keith Goffin et al.
Palgrave Macmillan, 2010
Book
How Activists Make or Break Radical Innovations
Hayagreeva Rao
Princeton UP, 2008
How to Make Great Products that People Want Before They Even Know They Want Them
Howard Moskowitz and Alex Gofman
Wharton School Publishing, 2007
