Market Research

In: Marketing

Summaries

Creating Breakthrough Products

Keith Goffin et al.

Palgrave Macmillan, 2010

7
How Activists Make or Break Radical Innovations

Hayagreeva Rao

Princeton UP, 2008

8
How to Make Great Products that People Want Before They Even Know They Want Them

Howard Moskowitz and Alex Gofman

Wharton School Publishing, 2007

6

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