Market Research



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Summaries

A Practical Guide to Designing Better Products and Services

Stephanie Marsh

Kogan Page, 2018

8
How to Uncover Compelling Insights

Steve Portigal

Rosenfeld Media LLC, 2013

7
The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Larry Freed

Wiley, 2013

7
Delivering a Branded Customer Experience People Love

Shaun Smith et al.

Kogan Page, 2015

7
New Rules for Winning in a Time-Starved, Always-Connected Economy

Adrian C. Ott

HarperBusiness, 2010

8
How to Make Great Products that People Want Before They Even Know They Want Them

Howard Moskowitz et al.

Wharton School Publishing, 2007

6
What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Jennifer Dale et al.

Paramount, 2014

7
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

Philip Graves

Nicholas Brealey Publishing, 2010

7
Creating Breakthrough Products

Keith Goffin et al.

Palgrave Macmillan, 2010

7