Market Research

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Summaries

The Transformation of Customer Relationships

Steven Van Belleghem

Kogan Page, 2015

7
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Larry Freed

Wiley, 2013

7
Delivering a Branded Customer Experience People Love

Shaun Smith and Andy Milligan

Kogan Page, 2015

7

Malcolm Gladwell

TED, 2006

9
Creating Breakthrough Products

Keith Goffin et al.

Palgrave Macmillan, 2010

7
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping

Philip Graves

Nicholas Brealey Publishing, 2010

7
How Activists Make or Break Radical Innovations

Hayagreeva Rao

Princeton UP, 2008

8
New Rules for Winning in a Time-Starved, Always-Connected Economy

Adrian C. Ott

HarperBusiness, 2010

8
What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Jennifer Dale and Susan Abbott

Paramount, 2014

7