In: Marketing

Market Research

Related Channels

Innovation
Product Development

Summaries

8 Book

Buyer Personas
How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
Wiley, 2015
8 Book

User Research
A Practical Guide to Designing Better Products and Services
Stephanie Marsh
Kogan Page, 2018
9 Book

Small Data
The Tiny Clues That Uncover Huge Trends
Martin Lindstrom
St. Martin’s Press, 2017
7 Book

When Digital Becomes Human
The Transformation of Customer Relationships
Steven Van Belleghem
Kogan Page, 2015
7 Book

Interviewing Users
How to Uncover Compelling Insights
Steve Portigal
Rosenfeld Media LLC, 2013
7 Book

Consumer.ology
The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping
Philip Graves
Nicholas Brealey Publishing, 2010
8 Book

Business to Business Marketing Research
Tamara S. Block and Martin P. Block
Thomson South-Western, 2005
7 Book

Innovating Analytics
Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Larry Freed
Wiley, 2013
9 Book

Audience-ology
How Moviegoers Shape the Films We Love
Kevin Goetz and Darlene Hayman
Simon Element, 2021
7 Book

Identifying Hidden Needs
Creating Breakthrough Products
Keith Goffin et al.
Palgrave Macmillan, 2010
7 Book

Questionnaire Design
How To Plan, Structure And Write Survey Material For Effective Market Research
Ian Brace
Kogan Page, 2004
8 Article

The Self-Tuning Enterprise
Martin Reeves et al.
Boston Consulting Group, 2015