Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020


Carmen Bona et al.

Boston Consulting Group, 2020

Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

R 8
How to Create Intrigue and Connect with Anyone

Sam Horn

Berrett-Koehler, 2015

Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018