Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

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Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

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Carmen Bona et al.

Boston Consulting Group, 2020

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You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

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Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

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A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

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The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1 Publishing, 2017

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How to Create Intrigue and Connect with Anyone

Sam Horn

Berrett-Koehler, 2015

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Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

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The End of Business as Usual

Rick Levine et al.

Perseus Books, 2000

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