Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9

Carmen Bona et al.

Boston Consulting Group, 2020

8
Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

10
A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

R 8
How to Create Intrigue and Connect with Anyone

Sam Horn

Berrett-Koehler, 2015

8
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

8