Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.
In: All channels 

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Book
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
How the Evolution of Video Content Will Influence Brand Visibility in 2021
Article
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
She Helped Wreck the News Business. Here’s Her Plan to Fix It
Article
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9
How Marketers Can Win with Gen Z and Millennials Post-COVID-19
Article

Carmen Bona et al.

Boston Consulting Group, 2020

8
This Is Marketing
Book
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

8
Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
Article
Numbers can provide great insight, sure. But human connection is still key.

Eric Solomon

Entrepreneur, 2020

10
The Cluetrain Manifesto
Book
The End of Business as Usual

Rick Levine et al.

Perseus Books, 2000

9
The Content Trap
Book
A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

R 8
Reengineering Retail
Book
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1 Publishing, 2017

8
Trust Me, I’m Lying
Book
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9