Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

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You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

8
A Strategist's Guide to Digital Change

Bharat Anand

Random House, 2016

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The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1 Publishing, 2017

8
How to Create Intrigue and Connect with Anyone

Sam Horn

Berrett-Koehler, 2015

8
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
The End of Business as Usual

Rick Levine et al.

Perseus Books, 2000

9
The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

8
Achieve Sales Growth Through Collaborative Sales and Marketing

Pam Didner

Kogan Page, 2018

8
How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Little, Brown US, 2017

7