Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: Business

Related Channels

Summaries

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8

Stefan Hall

World Economic Forum, 2018

8
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

R 8
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

Jeff Toister

Jeff Toister, 2017

8
Attract New Clients No Matter What Your Field

Ford Harding

Adams Media , 2008

8
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1, 2017

8
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8