Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
In: All channels 

Related Channels

Consumer Behavior Customer Relationship Management Gender Marketing Marketing Strategy Customer Relations Branding Direct Marketing Market Research Artificial Intelligence Pricing Strategies Competitor Analysis Positioning Advertising Social Media Marketing

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The Domino’s Story
Book
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

Marcia Layton Turner

HarperCollins Leadership, 2020

8
Marketing Made Simple
Book
A Step-by-Step StoryBrand Guide for Any Business

Donald Miller and Dr. Peterson

HarperCollins Leadership, 2021

7
The Battle for Digital Privacy is Reshaping the Internet
Article
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.

Brian X. Chen

The New York Times, 2021

9
Content Inc.
Book
Start a Content-First Business, Build a Massive Audience, and Become Radically Successful (With Little to No Money)

Joe Pulizzi

McGraw-Hill, 2021

8
The Customer Playbook
Video

Peter Fader and Sarah Toms

Talks at Google, 2019

9
The Importance of Being Brave in Marketing
Video

Andrea Brimmer

Talks at Google, 2018

9
Tony Hawk: What Marketers Can Learn from Skateboarders
Video

Tony Hawk et al.

Talks at Google, 2019

9
The End of Marketing
Book
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9
The Organic Advantage
Book
Master SEO and Natural Traffic Generation for Your eCommerce Business to Achieve Reliable, Sustainable Growth

Martin Hayman

Rethink, 2019

8
Beyond the Black Box in Pricing
Article

Rodrigo Garcia Escudero and Jeff Robinson

Boston Consulting Group, 2021

7