Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: Business

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Summaries

What Cristiano Ronaldo tells us about the economics of football

Stefan Hall

World Economic Forum, 2018

8
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
How to Create Tech Products Customers Love

Marty Cagan

Wiley, 2017

8
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1, 2017

8
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

8
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Nick Mehta et al.

Wiley, 2016

8
Book
The Power of Thinking Without Thinking

Malcolm Gladwell

Penguin Books, 2001

R 9
How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Little, Brown US, 2017

7