Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: All channels 

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Customer Relationship Management Social Media Marketing Positioning Marketing Strategy Branding Advertising Consumer Behavior Customer Relations Market Research Pricing Strategies Competitor Analysis Direct Marketing Gender Marketing

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Good Is the New Cool
Book
Market Like You Give a Damn

Afdhel Aziz et al.

Regan Arts, 2016

R 8
Trash In, Trash Out
Article
How bad data impacts business growth

Nate Turner

Sprout Social, 2019

8
Rewiring Merchandising to Make the Most of Analytics
Article

Nick Goad et al.

Boston Consulting Group, 2020

The Future of Chat (and Interacting with Your Customers)
Podcast
The Future of Chat (and Interacting with Your Customers)
Mixergy podcast

Andrew Warner et al.

Mixergy, 2017

7
Hacking Marketing
Book
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
Traction
Book
A Startup Guide to Getting Customers

Gabriel Weinberg et al.

S-Curves Publishing, 2014

7
What Cristiano Ronaldo tells us about the economics of football
Article

Stefan Hall

World Economic Forum, 2018

8
Zucked
Book
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Shut Up and Listen!
Book
Hard Business Truths that Will Help You Succeed

Tilman Fertitta

HarperCollins Leadership, 2019

6
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9