Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

In: All channels 

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Summaries

Market Like You Give a Damn

Afdhel Aziz et al.

Regan Arts, 2016

R 8
How bad data impacts business growth

Nate Turner

Sprout Social, 2019

8

Nick Goad et al.

Boston Consulting Group, 2020

Mixergy podcast

Andrew Warner et al.

Mixergy, 2017

7
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
A Startup Guide to Getting Customers

Gabriel Weinberg et al.

S-Curves Publishing, 2014

7

Stefan Hall

World Economic Forum, 2018

8
Hard Business Truths that Will Help You Succeed

Tilman Fertitta

HarperCollins Leadership, 2019

6
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9