Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
In: All channels 

Related Channels

Consumer Behavior Customer Relations Customer Relationship Management Direct Marketing Gender Marketing Branding Market Research Marketing Strategy Artificial Intelligence Pricing Strategies Competitor Analysis Positioning Advertising Social Media Marketing

Summaries

Relevant Latest Popular

Audio

Sources

Qualities

Languages

Traction
Book
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Super Strategist
Book
The Art and Science of Modern Account Planning

Lesley Bielby and Douglas Atkin

Figure 1 Publishing, 2021

9
Small Data
Book
The Tiny Clues That Uncover Huge Trends

Martin Lindstrom

St. Martin’s Press, 2017

9
How Nimble CMOs Invest Their Marketing Budgets
Article

Jessica Apotheker et al.

Boston Consulting Group, 2021

9
Stand Out Marketing
Book
How to Differentiate Your Organization in a Sea of Sameness

Stacey Danheiser et al.

Kogan Page, 2020

8
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
How the Evolution of Video Content Will Influence Brand Visibility in 2021
Article
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Zucked
Book
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Building Bionic Capabilities for B2B Marketing
Article

Basir Mustaghni et al.

Boston Consulting Group, 2021

8
Demystifying Global Consumer Choice
Article
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

Aparna Bharadwaj et al.

Boston Consulting Group, 2020

9