Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

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Summaries

8 Book

Value-Based Fees

How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
9 Book

Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar
HarperCollins Leadership, 2021
9 Podcast
Josh Fonger
Work The System Podcast, 2021
8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
8 Book

From Impressed to Obsessed

12 Principles for Turning Customers and Employees into Lifelong Fans
Jon Picoult
McGraw-Hill, 2021
7 Book

Loved

How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
8 Book

Marketing 5.0

Technology for Humanity
Hermawan Kartajaya et al.
Wiley, 2021
9 Article
Kristi Rogers et al.
Boston Consulting Group, 2021
8 Article
Mark Abraham et al.
Boston Consulting Group, 2021
9 Video
Tony Hawk et al.
Talks at Google, 2019