Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: Business

Related Channels

Marketing Strategy
Branding
Social Media Marketing
Advertising
Customer Relations
Direct Marketing
Positioning
Customer Relationship Management
Market Research

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What Cristiano Ronaldo tells us about the economics of football
Article

Stefan Hall

World Economic Forum, 2018

8
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
INSPIRED
Book
How to Create Tech Products Customers Love

Marty Cagan

Wiley, 2017

8
Reengineering Retail
Book
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1, 2017

8
Trust Me, I’m Lying
Book
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Upside
Book
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8
Hit Makers
Book
The Science of Popularity in an Age of Distraction

Derek Thompson

Penguin Press, 2017

8
Customer Success
Book
How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Nick Mehta et al.

Wiley, 2016

8
Blink
Book
The Power of Thinking Without Thinking

Malcolm Gladwell

Penguin Books, 2001

R 9
The Upstarts
Book
How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

Brad Stone

Little, Brown US, 2017

7