Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: All channels 

Related Channels

Summaries

Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

R 8
How bad data impacts business growth

Nate Turner

Sprout Social, 2019

8
Book
The Power of Thinking Without Thinking

Malcolm Gladwell

Penguin Books, 2001

R 9
Mixergy podcast

Andrew Warner and Mikael Yang

Mixergy, 2017

7
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9

Stefan Hall

World Economic Forum, 2018

8
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9