Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: Business

Related Channels

Social Media Marketing
Customer Relationship Management
Marketing Strategy
Branding
Advertising
Positioning
Customer Relations
Market Research
Direct Marketing
Consumer Behavior
Marketing to Women

Summaries

Relevant Latest Popular

Audio

Sources

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Hacking Marketing
Book
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
What Cristiano Ronaldo tells us about the economics of football
Article

Stefan Hall

World Economic Forum, 2018

8
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
This Is Marketing
Book
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

R 8
Crushing It!
Book
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
The Service Culture Handbook
Book
A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

Jeff Toister

Jeff Toister, 2017

8
Rain Making
Book
Attract New Clients No Matter What Your Field

Ford Harding

Adams Media , 2008

8
Reengineering Retail
Book
The Future of Selling in a Post-Digital World

Doug Stephens

Figure 1, 2017

8
Trust Me, I’m Lying
Book
Confessions of a Media Manipulator

Ryan Holiday

Portfolio, 2013

9
Upside
Book
Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach and M. J. Moye

AMACOM, 2017

8