Marketing
The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
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Summaries
Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow’s Consumers
HarperCollins Leadership, 2021
The Domino’s Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
HarperCollins Leadership, 2020
From Impressed to Obsessed
12 Principles for Turning Customers and Employees into Lifelong Fans
McGraw-Hill, 2021
