Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: All channels 

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Customer Relationship Management Social Media Marketing Marketing Strategy Branding Advertising Customer Relations Consumer Behavior Market Research Direct Marketing Pricing Strategies Gender Marketing

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Good Is the New Cool
Book
Market Like You Give a Damn

Afdhel Aziz and Bobby Jones

Regan Arts, 2016

R 8
Trash In, Trash Out
Article
How bad data impacts business growth

Nate Turner

Sprout Social, 2019

8
Blink
Book
The Power of Thinking Without Thinking

Malcolm Gladwell

Penguin Books, 2001

R 9
The Future of Chat (and Interacting with Your Customers)
Podcast
The Future of Chat (and Interacting with Your Customers)
Mixergy podcast

Andrew Warner and Mikael Yang

Mixergy, 2017

7
Hacking Marketing
Book
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
Zucked
Book
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
What Cristiano Ronaldo tells us about the economics of football
Article

Stefan Hall

World Economic Forum, 2018

8
Traction
Book
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9