Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: All channels 

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Summaries

How bad data impacts business growth

Nate Turner

Sprout Social, 2019

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Mixergy podcast

Andrew Warner and Mikael Yang

Mixergy, 2017

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Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

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Stefan Hall

World Economic Forum, 2018

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A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

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Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

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Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

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The Science of Popularity in an Age of Distraction

Derek Thompson

Talks at Google, 2017

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You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

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Attract New Clients No Matter What Your Field

Ford Harding

Adams Media , 2008

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