Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
In: All channels 

Related Channels

Branding Competitor Analysis Consumer Behavior Customer Relations Customer Relationship Management Direct Marketing Gender Marketing Market Research Marketing Strategy Positioning Pricing Strategies Social Media Marketing Advertising

Summaries

Relevant Latest Popular

Audio

Sources

Qualities

Languages

Traction
Book
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Zucked
Book
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Shut Up and Listen!
Book
Hard Business Truths that Will Help You Succeed

Tilman Fertitta

HarperCollins Leadership, 2019

6
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Responsible Marketing with First-Party Data
Article

Henry Leon et al.

Boston Consulting Group, 2020

8
Would You Do That to Your Mother?
Book
The “Make Mom Proud” Standard for How to Treat Your Customers

Jeanne Bliss

Portfolio, 2018

8
She Helped Wreck the News Business. Here’s Her Plan to Fix It
Article
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9
How Marketers Can Win with Gen Z and Millennials Post-COVID-19
Article

Carmen Bona et al.

Boston Consulting Group, 2020

8
Guerilla Marketing
Book
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson

Houghton Mifflin, 2007

8