Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

In: All channels 

Related Channels


Summaries

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)

Marcia Layton Turner

HarperCollins Leadership, 2020

8
A Step-by-Step StoryBrand Guide for Any Business

Donald Miller and Dr. Peterson

HarperCollins Leadership, 2021

7
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.

Brian X. Chen

The New York Times, 2021

9
Start a Content-First Business, Build a Massive Audience, and Become Radically Successful (With Little to No Money)

Joe Pulizzi

McGraw-Hill, 2021

8

Peter Fader and Sarah Toms

Talks at Google, 2019

9

Andrea Brimmer

Talks at Google, 2018

9

Tony Hawk et al.

Talks at Google, 2019

9
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9
Master SEO and Natural Traffic Generation for Your eCommerce Business to Achieve Reliable, Sustainable Growth

Martin Hayman

Rethink, 2019

8

Rodrigo Garcia Escudero and Jeff Robinson

Boston Consulting Group, 2021

7