Marketing

What’s marketing? Peter Drucker said it best, “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
In: All channels 

Related Channels

Customer Relationship Management
Social Media Marketing
Positioning
Marketing Strategy
Branding
Advertising
Customer Relations
Direct Marketing
Market Research
Consumer Behavior

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What CMOs Stand to Gain by Boosting Social Data’s Influence Organization-Wide
Article

Jamie Gilpin

Sprout Social, 2019

8
The Future of Chat (and Interacting with Your Customers)
Podcast
The Future of Chat (and Interacting with Your Customers)
Mixergy podcast

Andrew Warner and Mikael Yang

Mixergy, 2017

7
Hacking Marketing
Book
Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

Wiley, 2016

8
What Cristiano Ronaldo tells us about the economics of football
Article

Stefan Hall

World Economic Forum, 2018

8
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Hit Makers
Video
The Science of Popularity in an Age of Distraction

Derek Thompson

Talks at Google, 2017

10
This Is Marketing
Book
You Can’t Be Seen Until You Learn to See

Seth Godin

Portfolio, 2018

R 8
Crushing It!
Book
How Great Entrepreneurs Build Their Business and Influence – and How You Can, Too

Gary Vaynerchuk

HarperBusiness, 2018

9
Rain Making
Book
Attract New Clients No Matter What Your Field

Ford Harding

Adams Media , 2008

8
The Service Culture Handbook
Book
A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service

Jeff Toister

Jeff Toister, 2017

8