ACRIP

Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Summaries

8 Book

From Impressed to Obsessed
12 Principles for Turning Customers and Employees into Lifelong Fans
Jon Picoult
McGraw-Hill, 2021
7 Article

Making Agile Work in Marketing
Shelby Senzer et al.
Boston Consulting Group, 2023
7 Book

Loved
How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
6 Article

First-Party Data Is Retail’s Next Growth Engine
Christina Mühlenbein et al.
Boston Consulting Group, 2023
8 Article

AI-Powered Marketing and Sales Reach New Heights with Generative AI
McKinsey & Company
McKinsey, 2023
8 Book

Value-Based Fees
How to Charge What You’re Worth and Get What You Charge
Alan Weiss
Wiley, 2021
9 Book

Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow’s Consumers
Raja Rajamannar
HarperCollins Leadership, 2021
7 Article

The Role of Artificial Intelligence in Marketing
Annette Chacko
Sprout Social, 2023
8 Book

The New Rules of Marketing & PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
Wiley, 2020
8 Book

The Domino’s Story
How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
8 Report

Luxury Outlook 2022
Advancing as a Responsible Pioneer: Rarity, Sustainability, Exclusivity, New Experiences, and New Territories
Joël Hazan et al.
Boston Consulting Group, 2022
9 Podcast

Mastering Inbound Marketing Systems
Josh Fonger
Work The System Podcast, 2021