Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

In: All channels 

Related Channels


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Humanizing Your Brand in the Age of Social Media

Carlos Gil

Kogan Page, 2021

9
The Art and Science of Modern Account Planning

Lesley Bielby and Douglas Atkin

Figure 1 Publishing, 2021

9
The Tiny Clues That Uncover Huge Trends

Martin Lindstrom

St. Martin’s Press, 2017

9
Create Engaging Video Campaigns to Drive Brand Growth and Sales

Jon Mowat

Kogan Page, 2021

7

Jessica Apotheker et al.

Boston Consulting Group, 2021

9
How Today’s Fastest-Growing Companies Drive Breakout Success

Sean Ellis and Morgan Brown

Crown, 2017

R 8
How to Use Customer-centricity to Drive Sales and Profitability

Martin Newman

Kogan Page, 2021

7
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
How to Differentiate Your Organization in a Sea of Sameness

Stacey Danheiser et al.

Kogan Page, 2020

8