Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

In: All channels 

Related Channels


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Hard Business Truths that Will Help You Succeed

Tilman Fertitta

HarperCollins Leadership, 2019

6
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9

Henry Leon et al.

Boston Consulting Group, 2020

8
The “Make Mom Proud” Standard for How to Treat Your Customers

Jeanne Bliss

Portfolio, 2018

8
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.

Gilad Edelman

Wired, 2020

9

Carmen Bona et al.

Boston Consulting Group, 2020

8