ACRIP

Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

Related Channels

Customer Relationship Management
Gender Marketing
Consumer Behavior

Summaries

8 Article

Pricing Strategy
How Our Brains Keep Us Stuck
Melina Palmer
Behavioral Economics.com, 2023
7 Book

Game Changer
How Strategic Pricing Shapes Businesses, Markets, and Society
Jean-Manuel Izaret and Arnab Sinha
Wiley, 2023
7 Article

Making Agile Work in Marketing
Shelby Senzer et al.
Boston Consulting Group, 2023
6 Article

First-Party Data Is Retail’s Next Growth Engine
Christina Mühlenbein et al.
Boston Consulting Group, 2023
7 Article

Smarter Retailer Promotions for a Saturated Market
Sebastian Bak et al.
Boston Consulting Group, 2023
8 Book

Product-Led SEO
The Why Behind Building Your Organic Growth Strategy
Eli Schwartz
Houndstooth Press, 2021
7 Book

Loved
How to Rethink Marketing for Tech Products
Martina Lauchengco
Wiley, 2022
8 Book

Marketing Metrics
Leverage Analytics and Data to Optimize Marketing Strategies
Christina Inge
Kogan Page, 2022
9 Book

Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
Matt Johnson and Tessa Misiaszek
Public Affairs, 2022
7 Book

Can Your Customer Service Do This?
Create an Anticipatory Customer Experience that Builds Loyalty Forever
Micah Solomon
McGraw-Hill, 2023
8 Book

Leading the Customer Experience
How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
7 Article

Don’t Just Improve Your Customer Experience. Future-Proof It.
Christine Astorino et al.
Boston Consulting Group, 2023