Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.
In: All channels 

Related Channels

Branding Consumer Behavior Customer Relations Customer Relationship Management Direct Marketing Gender Marketing Market Research Marketing Strategy Pricing Strategies Competitor Analysis Positioning Advertising Social Media Marketing

Summaries

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Traction
Book
A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
How the Evolution of Video Content Will Influence Brand Visibility in 2021
Article
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Zucked
Book
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Captains of Consciousness
Book
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Demystifying Global Consumer Choice
Article
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

Aparna Bharadwaj et al.

Boston Consulting Group, 2020

9
Shut Up and Listen!
Book
Hard Business Truths that Will Help You Succeed

Tilman Fertitta

HarperCollins Leadership, 2019

6
Building Brand Communities
Book
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Outbounding
Book
Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

William (Skip) Miller

HarperCollins Leadership, 2020

8
Storynomics
Book
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8
Building a StoryBrand
Book
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9