Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

In: All channels 

Related Channels


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
In 2021, brands must evolve to produce relevant video content or risk losing followers.

Chidike Samuelson

Entrepreneur, 2021

10
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9

Basir Mustaghni et al.

Boston Consulting Group, 2021

8
What really drives consumer choice around the world? An intensive BCG research project offers three key insights.

Aparna Bharadwaj et al.

Boston Consulting Group, 2020

9
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

William (Skip) Miller

HarperCollins Leadership, 2020

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8