Marketing

The action or business of promoting and selling products or services, including market research and advertising. Often using tools including branding, corporate communications and social media.

In: All channels 

Related Channels


Summaries

A Startup Guide to Getting Customers

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

7
Waking Up to the Facebook Catastrophe

Roger McNamee

Penguin Press, 2019

9
Advertising and the Social Roots of the Consumer Culture

Stuart Ewen

Basic Books, 2001

9
How Organizations Succeed by Creating Belonging

Carrie Melissa Jones and Charles Vogl

Berrett-Koehler, 2020

8
Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads

William (Skip) Miller

HarperCollins Leadership, 2020

8
Story-Driven Marketing in the Post-Advertising World

Robert Mckee and Tom Gerace

Twelve, 2018

8
Clarify Your Message so Customers Will Listen

Donald Miller

HarperCollins Leadership, 2017

9
The “Make Mom Proud” Standard for How to Treat Your Customers

Jeanne Bliss

Portfolio, 2018

8
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Jay Conrad Levinson

Houghton Mifflin, 2007

8
How to Use Social Media to Build Your Business, Grow Your Network and Boost Your Career

Martin Thomas

FT Press, 2018

9