In: Career

Personal Branding

Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.


8 Book

Digital You

Real Personal Branding in the Virtual Age
William Arruda
ATD, 2019
9 Book

The Brand You 50

Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!
Tom Peters
Knopf, 2000
8 Book


Turning Adversity into Advantage
Laura Huang
Portfolio, 2020

Career Rehab

Rebuild Your Personal Brand and Rethink the Way You Work
Kanika Tolver
Entrepreneur Press, 2020
8 Book

How the World Sees You

Discover Your Highest Value Through the Science of Fascination
Sally Hogshead
HarperBusiness, 2014
8 Book


Selling You Without Selling Out
Marc Eckō
Touchstone, 2013
8 Video
Dorie Clark
Business Innovation Factory, 2014
9 Book

Career Warfare

10 Rules for Building a Successful Personal Brand and Fighting to Keep It
Michele Owens and David F. D'Alessandro
McGraw-Hill, 2004
6 Book

Crush It!

Why NOW Is the Time to Cash In on Your Passion
Gary Vaynerchuk
HarperBusiness, 2009
6 Book

Making Your Marque

100 Tips to Build Your Personal Brand and Succeed in Business
James Espey
Whitefox, 2014