Personal Branding

Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.


Summaries

Rebuild Your Personal Brand and Rethink the Way You Work

Kanika Tolver

Entrepreneur Press, 2020

R 8
The Power of Secret Identities to Transform Your Life

Todd Herman

HarperBusiness, 2019

7
Beyond the nails, one-legged tracksuits, and world records, Florence Griffith Joyner set the stage for women to build million-dollar brands.

Amira Rose Davis

Medium, 2020

8
The Art and Science of Personal Branding

Cynthia Johnson

Ten Speed Press, 2019

R 9
Land Your Dream Job. Kill It in Your Career. Rock Social Media.

Aliza Licht

Grand Central, 2015

7

Brian Solis

Lift Events Sàrl, 2011

8

Dorie Clark

Business Innovation Factory, 2014

8
Discover Your Highest Value Through the Science of Fascination

Sally Hogshead

HarperBusiness, 2014

8
100 Tips to Build Your Personal Brand and Succeed in Business

James Espey

Whitefox, 2014

6
Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life

Tyler Cohen Wood

Career Press, 2014

7