In: Career
Personal Branding
Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.
Summaries
The Brand You 50
Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!
Knopf, 2000
Career Warfare
10 Rules for Building a Successful Personal Brand and Fighting to Keep It
McGraw-Hill, 2004
How the World Sees You
Discover Your Highest Value Through the Science of Fascination
HarperBusiness, 2014
