Personal Branding

Personal branding is the platform from which the world sees you. If you don’t shape it yourself, other forces shape it for you. You don't have to be a household name to employ personal branding strategies. Such skills may help you land a job or get your budding business off the ground. In life, many people will try to define you. Take control of your identity and of the ways others may perceive you. Remember that makes you different can be your strength and your competitive edge.


Dorie Clark

Business Innovation Factory, 2014

The Power of Secret Identities to Transform Your Life

Todd Herman

HarperBusiness, 2019

Discover Your Highest Value Through the Science of Fascination

Sally Hogshead

HarperBusiness, 2014

The Art and Science of Personal Branding

Cynthia Johnson

Ten Speed Press, 2019

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The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand

Peter Montoya and Tim Vandehey

Personal Branding Press, 2003

4 Steps to Building Your Future

Dan Schawbel

Kaplan Publishing, 2009

Fifty Ways to Transform Yourself from an “Employee” into a Brand That Shouts Distinction, Commitment, and Passion!

Tom Peters

Knopf, 2000

100 Tips to Build Your Personal Brand and Succeed in Business

James Espey

Whitefox, 2014

How Smart People Brand Themselves for Business Success

Catherine Kaputa

Davies-Black, 2006

Make a Great Impression and Land the Job You Want

Lizandra Vega

AMACOM, 2010