Positioning
Book
Sell Value & Differentiate Your Product with Insight Scenarios
Michael Harris
Sales & Marketing Press, 2014
Book
Survival in Our Era of Killer Competition
Jack Trout and Steve Rivkin
Wiley, 2000
Targeting Web Audiences with Relevant Content
James Mathewson et al.
IBM Press, 2010
Book
How We Live, What We Buy, and What It All Means About Who We Are
Michael J. Weiss
Little, Brown US, 2000
