In: Management, Marketing

Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.

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Summaries

9 Book

Positioning: The Battle For Your Mind

How to Be Seen and Heard in the Overcrowded Marketplace
Jack Trout and Al Ries
McGraw-Hill, 2001
9 Book

Why We Buy

The Science of Shopping
Paco Underhill
Simon & Schuster, 1999
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