Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.

Summaries

Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8
Taste in an Age of Endless Choice

Tom Vanderbilt

Knopf, 2016

9
How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout and Al Ries

McGraw-Hill, 2001

9
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
The Art of Making and Marketing Work That Lasts

Ryan Holiday

Portfolio, 2017

8
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7
Crafting Unique Experiences at Compelling Prices

Kyle B. Murray

University of Toronto Press, 2016

8
How to Create Products and Services Customers Want

Alex Osterwalder et al.

Wiley, 2014

7
Branding to Generations Y and Z

Joeri Van den Bergh and Mattias Behrer

Kogan Page, 2016

8
The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn

Jossey-Bass, 2014

8