Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from competitors? Every company logo stands for something – ideally what you want it to stand for.

Summaries

Taste in an Age of Endless Choice

Tom Vanderbilt

Knopf, 2016

9
Sell Value & Differentiate Your Product with Insight Scenarios

Michael Harris

Sales & Marketing Press, 2014

8
Teaching Your Business to Market Itself

John Jantsch

Portfolio, 2010

8
Survival in Our Era of Killer Competition

Jack Trout and Steve Rivkin

Wiley, 2000

9
Targeting Web Audiences with Relevant Content

James Mathewson et al.

IBM Press, 2010

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How We Live, What We Buy, and What It All Means About Who We Are

Michael J. Weiss

Little, Brown US, 2000

8

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