In: Management, Marketing
Positioning
What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.
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Summaries
Legacy in the Making
Building a Long-Term Brand to Stand Out in a Short-Term World
McGraw-Hill, 2018
The American Retail Value Proposition
Crafting Unique Experiences at Compelling Prices
University of Toronto Press, 2016
What Great Brands Do
The Seven Brand-Building Principles that Separate the Best from the Rest
Jossey-Bass, 2014
