Positioning

What place does your brand occupy in the minds of customers? How does it distinguish itself from its competitors? Every company logo stands for something – here's how to make sure your brand holds the position you target in the marketplace and means exactly what you intend for it to mean.


Summaries

How to Be Seen and Heard in the Overcrowded Marketplace

Jack Trout and Al Ries

McGraw-Hill, 2001

9
The Science of Shopping

Paco Underhill

Simon & Schuster, 1999

9
Taste in an Age of Endless Choice

Tom Vanderbilt

Knopf, 2016

9
Building a Long-Term Brand to Stand Out in a Short-Term World

Mark Miller and Lucas Conley

McGraw-Hill, 2018

8
The Art of Making and Marketing Work That Lasts

Ryan Holiday

Portfolio, 2017

8
How to Create Products and Services Customers Want

Alex Osterwalder et al.

Wiley, 2014

7
The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn

Jossey-Bass, 2014

8
Crafting Unique Experiences at Compelling Prices

Kyle B. Murray

University of Toronto Press, 2016

8
Branding to Generations Y and Z

Joeri Van den Bergh and Mattias Behrer

Kogan Page, 2016

8