In: Innovation

Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.


9 Book


An Unorthodox Guide to Making Things Worth Making
Tony Fadell
HarperBusiness, 2022
7 Book

The Human Side of Innovation

The Power of People in Love with People
Mauro Porcini
Berrett-Koehler, 2022
8 Video

Inside Design with Tony Fadell

Commonwealth Club of California
Tony Fadell and John Markoff
Commonwealth Club, 2022
8 Book


How Inclusion Shapes Design
Kat Holmes
MIT Press, 2020
8 Book

Building for Everyone

Expand Your Market with Design Practices from Google’s Product Inclusion Team
Annie Jean-Baptiste
Wiley, 2020
9 Book
Donald A. Norman
Basic Books, 2002
7 Video
Yiying Lu and Leecy Li
Talks at Google, 2021
9 Book
J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.
Columbia UP, 2019
8 Book

Baked In

Creating Products and Businesses That Market Themselves
Alex Bogusky and John Winsor
AGATE Publishing, 2009

User Friendly

How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Cliff Kuang and Robert Fabricant
FSG, 2019