Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.
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Designing Experiences
Book

J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.

Columbia UP, 2019

9
User Friendly
Book
How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Cliff Kuang and Robert Fabricant

FSG, 2019

R 9
Three Personalization Imperatives During the Crisis
Article

Mark Abraham et al.

Boston Consulting Group, 2020

6
The Design of Everyday Things
Book

Donald A. Norman

Basic Books, 2002

9
The Most Important Tech Boom Designers Are Ignoring
Article

Mark Webster

Fast Company, 2019

8
I Wrote the Book on User-Friendly Design. What I See Today Horrifies Me
Article

Don Norman

Fast Company, 2019

7
Algorithm-Driven Design
Article
How Artificial Intelligence Is Changing Design

Yury Vetrov

Smashing Magazine, 2017

9
Insanely Simple
Book
The Obsession That Drives Apple’s Success

Ken Segall

Portfolio, 2013

R 8
Baked In
Book
Creating Products and Businesses That Market Themselves

Alex Bogusky and John Winsor

AGATE Publishing, 2009

8
This Design Generation Has Failed
Article

Mike Monteiro

Fast Company, 2018

9