In: Innovation

Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.


8 Book


How Inclusion Shapes Design
Kat Holmes
MIT Press, 2020
8 Book

Building for Everyone

Expand Your Market with Design Practices from Google’s Product Inclusion Team
Annie Jean-Baptiste
Wiley, 2020
7 Video
Yiying Lu and Leecy Li
Talks at Google, 2021
9 Book
Donald A. Norman
Basic Books, 2002
9 Book
J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.
Columbia UP, 2019
8 Book

Baked In

Creating Products and Businesses That Market Themselves
Alex Bogusky and John Winsor
AGATE Publishing, 2009

User Friendly

How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
Cliff Kuang and Robert Fabricant
FSG, 2019
8 Article
Mark Webster
Fast Company, 2019
9 Article

Algorithm-Driven Design

How Artificial Intelligence Is Changing Design
Yury Vetrov
Smashing Magazine, 2017