Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.


J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.

Columbia UP, 2019

How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Cliff Kuang and Robert Fabricant

FSG, 2019

R 9

Mark Abraham et al.

Boston Consulting Group, 2020


Donald A. Norman

Basic Books, 2002


Mark Webster

Fast Company, 2019

How Artificial Intelligence Is Changing Design

Yury Vetrov

Smashing Magazine, 2017

Creating Products and Businesses That Market Themselves

Alex Bogusky and John Winsor

AGATE Publishing, 2009

The Obsession That Drives Apple’s Success

Ken Segall

Portfolio, 2013

R 8