Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.


How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Cliff Kuang and Robert Fabricant

FSG, 2019

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Donald A. Norman

Basic Books, 2002

The Obsession That Drives Apple’s Success

Ken Segall

Portfolio, 2013

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Sinéad Burke

TED, 2017

Creating Products and Businesses That Market Themselves

Alex Bogusky and John Winsor

AGATE Publishing, 2009


Tania Douglas

TED, 2017

Human Needs and the New Computing Technologies

Ben Shneiderman

MIT Press, 2002

An Interview with Jørgen Vig Knudstorp

Jørgen Vig Knudstorp and Grant Freeland

Boston Consulting Group, 2017