In: Innovation

Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.

Related Channels

Scrum
Product Design
Design Thinking

Summaries

8 Book

The Heart of Innovation
A Field Guide for Navigating to Authentic Demand
Matt Chanoff et al.
Berrett-Koehler, 2023
8 Book

Engaged
Designing for Behavior Change
Amy Bucher
Rosenfeld Media LLC, 2020
9 Book

Design for a Better World
Meaningful, Sustainable, Humanity Centered
Donald A. Norman
MIT Press, 2023
9 Book

Design Thinking For Dummies
Christian Müller-Roterberg
Wiley, 2020
8 Book

The Innovation Tournament Handbook
A Step-by-Step Guide to Finding Exceptional Solutions to Any Challenge
Christian Terwiesch and Karl T. Ulrich
Wharton School Press, 2023
8 Book

Empowered
Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Marty Cagan and Chris Jones
Wiley, 2020
9 Book

The Design Thinking Workbook
Essential Skills for Creativity and Business Growth
Charvi Parikh and C. J. Meadows
Emerald Publishing Limited, 2022
8 Book

Unworking
The Reinvention of the Modern Office
Jeremy Myerson and Philip Ross
Reaktion, 2022
8 Article

How Do You Make the Perfect Toy?
Fads come and go, but how to create a toy that stands the test of time is the billion-dollar question
Matthew Braga
The Walrus, 2022
7 Book

The Human Side of Innovation
The Power of People in Love with People
Mauro Porcini
Berrett-Koehler, 2022
8 Book

What to Ask
How to Learn What Customers Need but Don’t Tell You
Andrea Olson
Matt Holt Books, 2022
8 Video

Inside Design with Tony Fadell
Commonwealth Club of California
Tony Fadell and John Markoff
Commonwealth Club, 2022