Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.


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Summaries

David J. Bland and Alexander Osterwalder

Wiley, 2019

8
How to Create Business Products People *Enjoy* Using

Rahul Vohra and Mike Maples, Jr.

Starting Greatness, 2021

8
The Design of Everyday Life

Adam Greenfield

Verso Books, 2017

9
How to Create Tech Products Customers Love

Marty Cagan

Wiley, 2017

8
Designing Great Products with Agile Teams

Jeff Gothelf and Josh Seiden

O'Reilly, 2016

8
Find the sweet spot between what technologies can deliver and what your customers need.

Jeanne W. Ross et al.

MIT Sloan Management Review, 2019

8
A Novel About IT, DevOps, and Helping Your Business Win

Gene Kim et al.

IT Revolution Press, 2013

R 8
A Roadmap for Customer-Centered Innovation

Stephen Wunker et al.

AMACOM, 2016

9
What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf

Sense & Respond, 2017

9