Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.


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Summaries

Fred Brown et al.

RSA, 2021

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Melanie Rayment et al.

RSA, 2020

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J. Robert Rossman Ph.D. and Mathew D. Duerden Ph.D.

Columbia UP, 2019

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How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Cliff Kuang and Robert Fabricant

FSG, 2019

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Creating Products and Services for Better Health

Ellen Lupton and Bon Ku

MIT Press, 2020

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David J. Bland and Alexander Osterwalder

Wiley, 2019

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What You Really Need to Know to Build High-Performing Digital Product Teams

Jeff Gothelf

Sense & Respond, 2017

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How Being Design-led Helps Companies Get the Right Services to Market

Joe Heapy et al.

Kogan Page, 2018

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How Innovative Organizations are Embracing Design

David Dunne

University of Toronto Press, 2018

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