ACRIP
In: Corporate Communication

Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

Summaries

8 Book

Everyone Communicates, Few Connect
What the Most Effective People Do Differently
John C. Maxwell
HarperCollins Leadership, 2010
7 Article

Strategic Communication
How to Develop Strategic Messaging and Positioning
Myk Pono
Medium, 2016
8 Book

Strategic Internal Communication
How to Build Employee Engagement and Performance
David Cowan
Kogan Page, 2014
8 Book

Do I Make Myself Clear?
Why Writing Well Matters
Harold Evans
Little, Brown US, 2017
7 Book

Corporate Reputation
12 Steps to Safeguarding and Recovering Reputation
Leslie Gaines-Ross
Wiley, 2008
5 Book

Effective Internal Communication
Lyn Smith
Kogan Page, 2005
8 Book

The Language of Success
Business Writing That Informs, Persuades, and Gets Results
Tom Sant
AMACOM, 2008
7 Book

Digital Marketing Analytics
Making Sense of Consumer Data in a Digital World
Chuck Hemann and Ken Burbary
QUE Publishing, 2013
7 Book

Message Not Received
Why Business Communication Is Broken and How to Fix It
Phil Simon
Wiley, 2015
8 Book

Winning Minds
Secrets from the Language of Leadership
Simon Lancaster
Palgrave Macmillan, 2015
9 Book

Don’t Make Me Think
A Common Sense Approach to Web Usability
Steve Krug
New Riders, 2005
8 Book

Effective Apology
Mending Fences, Building Bridges, and Restoring Trust
John Kador
Berrett-Koehler, 2009