Public Relations

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.


Summaries

What the Most Effective People Do Differently

John C. Maxwell

HarperCollins Leadership, 2010

8
How to Develop Strategic Messaging and Positioning

Myk Pono

Medium, 2016

7

Lyn Smith

Kogan Page, 2005

5
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
A Strategic Approach

Anne Gregory

Kogan Page, 2020

8
How to Build Employee Engagement and Performance

David Cowan

Kogan Page, 2014

8
Business Writing That Informs, Persuades, and Gets Results

Tom Sant

AMACOM, 2008

8
Secrets from the Language of Leadership

Simon Lancaster

Palgrave Macmillan, 2015

8
A Common Sense Approach to Web Usability

Steve Krug

New Riders, 2005

9

Dr. Brad McRae and David Brooks

Career Press, 2004

7